The fabric and fashion accessories capital of the city, Sham Shui Po is a popular destination for local fashion and design enthusiasts. Its diversity and uniqueness plus the dazzlement of a full spectrum of fabrics and accessories in the area have nurtured creatives and boutiques, shaping Sham Shui Po as the new inspirational heart of the fashion and design industry.
The stories of Hong Kong are retold through the original designs of the fashion design teams under the theme of “Connected City: Hong Kong Stories“ using materials from the district.
The Story starts with turning a mundane street into a “FASCINATION STREET”. The fashion parade rolls fashion, music and stage design into one while injecting new creative vibe to the district, inviting visitors and public to rediscover an authentic Sham Shui Po which boasts a long-established history with local fashions.9 units of local emerging designers will showcase their collections inspired by local culture and made by materials sourced from Sham Shui Po. The mirror columns situated in the area will become the stage for models to show off their apparel, unleashing the district’s charm as the new fashion base.
Always taking an unorthodox approach, Eugene’s works are influenced by his passion in the 80s toys, Sci-Fi TV series, road movies, rock music and alternative culture.